How Our Investigation Works
We are investigating retailers who use deceptive "phantom markdowns" to make shoppers think they are getting a great deal.
1. You Report a Suspicious Purchase
If you bought an item that had a steep "discount" (e.g., "$200, Now $99"), but you believe the store never actually sells it for the higher "regular" price, tell us about it. Your reports help us identify which retailers might be engaging in false reference pricing.
2. We Investigate the Pricing
Our team analyzes the retailer's pricing history. We look for evidence that the "original" or "compare at" price is fictitious and that the "sale" price is actually the normal, everyday price of the item.
3. We Follow Up With You
If our investigation uncovers evidence of deceptive pricing practices that align with your report, a representative may contact you to discuss your purchase in more detail and explain potential next steps.
4. Holding Retailers Accountable
When retailers use phantom markdowns, they violate consumer protection laws designed to ensure fair advertising. Our goal is to hold these companies accountable and seek remedies for affected shoppers.